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Located in Winnipeg at the corner of Portage & Sprague


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The cost of routine eye exams and prescription eyewear can be of real concern, especially for large families. In many cases, vision insurance can lower these annual expenses.

A vision insurance policy is not the same as health insurance. Regular health insurance plans protect you against financial losses due to unexpected eye injuries or disease. Vision insurance, on the other hand, is a wellness benefit designed to provide routine eye care, prescription eyewear and other vision-related services at a reduced cost.

Because we provide both medical and routine eye care, we accept a number of insurance plans to help cover the cost depending on your individual needs.

To help save our patients time and money, we direct bill with the following insurance companies:

  • Blue Cross Blue Shield
  • Chamber Of Commerce
  • Cinup
  • Cowan Insurance Group
  • Desjardins
  • First Canadian
  • Great West Life
  • Green Shield Canada
  • Industrial Alliance
  • Johnson
  • Johnston Group
  • Manulife
  • Maximum Benefit
  • Sun Life Financial

Blue Cross
Chambers of Commerce
Cowan Insurance Group
Desjardins (payable to patient only)
First Canadian
Great-West Life
Green Shield
Industrial Alliance
Johnson Inc.
Johnston Group Inc.
Maximum Benefit
Sun Life Financial

Please note that certain plans for the above insurance providers do not allow direct billing, and in some cases, submission by the patient is required. Patients are responsible for any amount not covered by their insurance. We ask that you contact your insurance provider to confirm your eye care coverage and eligibility.

We do accept other plans as well, so if you do not see your plan listed here, please give us a call and we would be happy to assist you. Our staff is also always available to answer any questions regarding your benefits.